Social representations stem from wider processes of socialization within which the media perform a simultaneously reflective and co-constitutive role. Embedded in society, mainstream media discourses tend to legitimize and convey social representations in line with hegemonic ideologies. By doing so, mainstream media shed light on what are considered to be valid representations and roles and render invisible those which are not hegemonic and, hence, dismissed as less important or actively invisibilized. As European democratic societies are becoming increasingly older and gender-equal, it would be expected for mainstream media to go in line with these trends, giving increasing visibility to seniors and to both women and non-hegemonic representations of what it means to be a man. This paper intends to explore whether media representations go on par with this course. To put it forward, this paper will identify how media are representing men and aging in Germany and Portugal through a quantitative content analysis of four national weekly news magazines.