{"id":1252,"date":"2019-07-15T11:22:05","date_gmt":"2019-07-15T11:22:05","guid":{"rendered":"https:\/\/decodem.ces.uc.pt\/?p=1252"},"modified":"2020-04-07T02:24:34","modified_gmt":"2020-04-07T02:24:34","slug":"violencia-cultural-masculinidades-e-publicidade","status":"publish","type":"post","link":"https:\/\/decodem.ces.uc.pt\/?p=1252","title":{"rendered":"Viol\u00eancia cultural, masculinidades e publicidade: a campanha \u201c\u00c9 de homem!\u201d da L\u2019Or\u00e9al em Portugal"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;3%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1569929022756{margin-bottom: -20px !important;}&#8221;]\n<h1 style=\"text-align: left;\">Viol\u00eancia cultural, masculinidades e publicidade: a campanha \u201c\u00c9 de homem!\u201d da L\u2019Or\u00e9al em Portugal<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; top_margin=&#8221;40&#8243; bottom_margin=&#8221;40&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<p class=\"p1\">Santos, Sofia Jos\u00e9; de Sousa Carvalho, Alexandre (2018), &#8220;Viol\u00eancia cultural, masculinidades e publicidade&#8221;,\u00a0<i>Organicom<\/i>, 15, 28, 206-222<\/p>\n<p><strong>Abstract:<\/strong><\/p>\n<p>Mesmo em contextos de maior avan\u00e7o na igualdade de g\u00eanero e com produtos que desafiam estere\u00f3tipos, a publicidade tende a reafirmar o hegem\u00f4nico, uma vez que privilegia o lucro em detrimento da transforma\u00e7\u00e3o social. Isso pode implicar uma op\u00e7\u00e3o por estrat\u00e9gias de comunica\u00e7\u00e3o patriarcais, ainda que n\u00e3o desprovidas de hibridez, contribuindo para a perpetua\u00e7\u00e3o de viol\u00eancias. Para ilustrar esse fen\u00f4meno, aplicou-se a an\u00e1lise cr\u00edtica de discurso e semi\u00f3tica em cinco p\u00f4steres da campanha &#8220;\u00c9 de homem!&#8221;, lan\u00e7ada em Portugal pela marca L&#8217;Or\u00e9al.<\/p>\n<p>Read article\u00a0<a style=\"text-decoration: underline; font-size: 16pt;\" href=\"https:\/\/decodem.ces.uc.pt\/wp-content\/uploads\/2019\/07\/2018ViolenciaCulturalPublicidade.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">here.<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Santos, Sofia Jos\u00e9; de Sousa Carvalho, Alexandre (2018).<\/p>\n","protected":false},"author":1,"featured_media":447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/posts\/1252"}],"collection":[{"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1252"}],"version-history":[{"count":53,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/posts\/1252\/revisions"}],"predecessor-version":[{"id":2902,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/posts\/1252\/revisions\/2902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/media\/447"}],"wp:attachment":[{"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}