{"id":2962,"date":"2020-05-18T09:52:09","date_gmt":"2020-05-18T09:52:09","guid":{"rendered":"https:\/\/decodem.ces.uc.pt\/?p=2962"},"modified":"2020-05-18T17:02:41","modified_gmt":"2020-05-18T17:02:41","slug":"senior-citizens-in-spanish-advertising-tensions-between-research-planning-and-representation-of-the-elderly-in-advertisements","status":"publish","type":"post","link":"https:\/\/decodem.ces.uc.pt\/?p=2962","title":{"rendered":"Senior citizens in Spanish advertising: tensions between research, planning and representation of the elderly in advertisements"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h1>Senior citizens in Spanish advertising: tensions between research, planning and representation of the elderly in advertisements<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]Fern\u00e1ndez, Jos\u00e9 Berenguel; Mar\u00ed S\u00e1ez, Victor Manuel; Hurtado, Javier Gallardo (2020). &#8220;Los seniors en la publicidad espan\u0303ola: tensiones entre la investigacio\u0301n, planificacio\u0301n y la representacio\u0301n de los mayores en los anuncios&#8221;. <i>Interface (Botucatu).\u00a0<\/i><\/p>\n<p>Find article <a href=\"https:\/\/www.scielo.br\/pdf\/icse\/v24\/1807-5762-icse-24-e190431.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"861\" width=\"654\"  data-animation=\"fade-in\" src=\"https:\/\/decodem.ces.uc.pt\/wp-content\/uploads\/2020\/05\/ArtigoVictorMar\u00ed-2020.jpg\" srcset=\"https:\/\/decodem.ces.uc.pt\/wp-content\/uploads\/2020\/05\/ArtigoVictorMar\u00ed-2020.jpg 654w, https:\/\/decodem.ces.uc.pt\/wp-content\/uploads\/2020\/05\/ArtigoVictorMar\u00ed-2020-228x300.jpg 228w\" sizes=\"100vw\" alt=\"\" \/><\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Fern\u00e1ndez, Jos\u00e9 Berenguel; Mar\u00ed S\u00e1ez, Victor Manuel; Hurtado, Javier Gallardo (2020).<\/p>\n","protected":false},"author":1,"featured_media":2963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/posts\/2962"}],"collection":[{"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2962"}],"version-history":[{"count":10,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/posts\/2962\/revisions"}],"predecessor-version":[{"id":2974,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/posts\/2962\/revisions\/2974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=\/wp\/v2\/media\/2963"}],"wp:attachment":[{"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/decodem.ces.uc.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}